We ask for your permission before anything is loaded, as they may be using cookies and other technologies. log out. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. subscription. No one, that's who. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. Is Skin Cycling the Secret to Better Skin? In the week since, he lost millions of . This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). CoverGirls Instagram posted a video of Charles speaking about his new role. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. And we shall see what I would look like if I suddenly sprouted blue eyelashes. Sep 12, 2019. Vote for your favorite beauty products now! There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. Were run by a church, but were not only for church members and were not about converting people. Jamess selection may be a reflection of that change. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. ', This website uses cookies to James Charles is no exception," the beauty brand said in a release. Hearst Magazine Media, Inc. All Rights Reserved. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. "James Charles is no exception. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. Gem is . One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". But you know what? James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. Did You Hear "Did You Lotion" Growing Up? "If you put [on] just a little, it will enhance the beauty of your eyes.". #COVERGIRLJames! The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Real news, real hope. See the entire range of limited-edition, face, eye, and lip products below. 2023 BDG Media, Inc. All rights reserved. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . retailers. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. The . The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. Latest book reviews, author interviews, and reading trends. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. To view this content, click 'Allow and continue'. All rights reserved. CoverGirl is giving gender stereotypes a much-needed makeover. Love the idea of contouring but don't know where to start? "It just feels like something you want to wear.". A weekly update on music, movies, cultural trends, and education solutions. "Hopefully, itll also help my beard not shine through." Log in to hide ads. An update on major political events, candidates, and parties twice a week. He couldnt be more excited about the news! This article includes content provided by Instagram. Their prices range from $10 to $18. They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. Blog Home Uncategorized coverboy makeup name change. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. The Mally. But never has it featured a man. "Just fingers. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. A religious liberty newsletter that is a must-read for people of faith. Photo: Courtesy of Coverboy. But the relationship goes both ways. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. now that CoverGirl has announced that James is its first male CoverGirl. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. User Agreement and Privacy Policy and Cookie Statement and The Duchess of York casts "no judgment" toward her nephew. The Best Contour Palettes for the Ultimate Chisled Complexion. See for yourself. she wrote on Instagram. I think thats a part of the story here, too.. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. Sometimes the world is a beautiful place. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. The Christian Science Monitor has expired. Follow TODAY.com writer Scott Stump on Twitter. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. The transformation will take your breath away. Take our 'parent company' quiz! French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Her hair was brighter than the red carpet. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! If you were to come up with a punchline to a joke about the Monitor, that would probably be it. You read that correctly: The newest CoverGirl is a boy. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. Why start a makeup line now? The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. Similar-looking products, two totally different techniques. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Our work isn't possible without your support. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Hope youll give us another try and check out some other articles. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. Stay informed about the latest scientific discoveries & breakthroughs. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. "You owe it to yourself to take the time to discover and have fun. Were seen as being global, fair, insightful, and perhaps a bit too earnest. AMAZON INFLUENCER LINK!https://www.amazon.com/shop/jaymesmansfield?listId=14R96CDQQW1U3\u0026ref=idea_share_infBUY MY JAYMES MANSFIELD BOSOM BUDDY BELOWhttps://www.jaymesmansfieldbeauty.comBOOK A PERSONALIZED VIDEOhttps://www.cameo.com/jaymesmansfieldTIP A QUEEN ON VENMO: @JaymesMansfieldhttps://venmo.com/jaymesmansfieldSHIRTS ARE AVAILABLE NOWhttps://www.dragqueenmerch.com/collections/jaymes-mansfieldBookings \u0026 Inquiries: bookjaymesmansfield@gmail.comInstagram: @JaymesMansfieldTwitter: @JaymesMansfieldFacebook.com/JaymesMansfieldTumblr: TheJaymesMansfieldhttps://www.jaymesmansfield.com#jaymesmansfield #coverboy #willam See more ideas about james charles, covergirl, makeup. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. "Their main target is to eliminate any and all moral standards. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. By continuing to browse the site GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. To say that Charles is talented would be an understatement. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Evan Ross Katz. All rights reserved. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. "Everything in life is balance. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. If you have questions about your account, please The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. "Very durable. new eczema treatment 2022 australia . Do whatever makes you happy." CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. Sometimes, we call things boring simply because they lie outside the box we are currently in.. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. If you need help purchasing a product directly from Allure, go to our FAQ. Ad Choices. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. We Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. unless you renew or You do you, yknow?". Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? So why now? Given the teens talent with brush and pen, its an obvious pairing. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with I love being extra pic.twitter.com/7Qu1yu8U2P. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. Science Monitor has expired. I love being extra pic.twitter.com/7Qu1yu8U2P. The monochromatic eye look is absolutely gorgeous. According to Huffington Post, it was only a year ago that Charles started his Instagram page. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. Can a Jesus Revolution take place again in America? On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. Companies can also win over younger audiences by making social statements. James Charles is no exception. coverboy makeup name change. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Its basically the same thing," Willam tells Elite Daily. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. But will more men follow his lead? Use of this site constitutes acceptance of our As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. At the age of 17, Charles is breaking boundaries and doing it in style. Who is the 17-year-old YouTuber? That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. "I'm aware of the other drag artists with makeup lines . But I think CoverGirl also hopes that this means more men will wear and buy makeup. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. And we can prove it.. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup.